Detritus 313

(thanks Gary!)

 

> Interview with Max Richter

 

> Some up & coming film composers to keep an ear out for (thanks Peter)

 

Tunnelblick from Henning M. Lederer on Vimeo.

Tunnelblick – A constricted circular tunnel-like field of vision.
A collaborative project between Rob Clouth (Sound / robclouth.com) and Henning M. Lederer (Visuals / led-r-r.net).

 

> secret? how secret? (thanks Peter)

 

(thanks Mick!)

 

> 10 sounds that changed the course of history

 

> wow – love this vinyl sticker for your laptop (thanks Guy!)

 

 

> Do you ever feel like you are losing the war on clutter? Every so often I get fed up & grab a big plastic bin & go around removing the debris that accumulates… but I am not in the league of these people – yikes!!!

 

> If Michael Bay Directed Pixar’s Up #more_explosions!

 

> wow! DIY laser microphones? thanks @TonalGurus

 

> can’t wait to check out the new Aphex Twin tunes

 

> This is the opposite to that previous ‘I liked everything on Facebook’ – the benefits of liking nothing

 

> Iannis Xenakis: Music and Architecture

 

> interview with Laurie Anderson

 

> mmmm bioluminescencnt firefly squid

 

> so Soundcloud now has ads? Rather than hate on the service or option, it is important to remember that like Youtube it is the person who owns the content who decides whether they want ads included in their work. Every time I see an ad on a Youtube video I curse the person who uploaded it – is it really worth the $0.001 that you collect by attempting to monetize your video IF you reach the views threshold?? Because it is making the experience far less pleasant!

It is obviously for each person to decide whether they want inappropriate (and often times fckng dreadful) advertising content jammed in front of their beautiful work… But heres the thing: I have NEVER clicked on an ad on youtube, ever. They have never managed to target ANYTHING at all remotely relevant to me. So if google cant reach me with all their spying, what chance does Soundcloud have?

I’d suspect in the grand scheme of things it is a token effort to please the shareholders & venture capital funders, rather than providing a viable income stream…. But I appreciate some people make a living off monetizing their Youtube videos, so what would I know, other than that I much prefer ad free Vimeo and happily give them my $$$ to remain that way!

 

> Lastly, apologies if you follow me on Facebook or Twitter & occasionally (??) I promote my own stuff too much… I figure at worst if I ever do that too much, someone will either complain, or simply unfollow me… Its always a fine line and a good example is recent local great film WHAT WE DO IN THE SHADOWS, which had a great social media campaign that helped promote a small indie film to the top of the local box office for a few weeks, which is an awesome achievement & of course wouldn’t be possible unless it was a great funny film. But.
If every film had such an intensive social media campaign I think I would stop following anyone & everyone who is promoting their films that way – it was intensive & unrelenting, although thankfully it was also done with some humour… So it requires a balance, hopefully it ebbs & flows… While I have unfollowed people for the same reason, although usually it is because they are promoting something I have no interest in eg I might be kind of inetrested in a musician or band, follow them on twitter, only to discover their twitter presence is solely an endless ad for their new album or whatever – no personal engagement or insight… Anyway if you are interested or have projects to promote online this article is a useful read YMMV.

 

2 Responses to Detritus 313

  1. Well said on Youtube ads. I resent them and refuse to put them on my videos.

    I play a game where, if I can skip the ad before the tell me what they’re selling, then I win.

    • tim says:

      me too 🙂
      The only worry is that sooner or later advertisers will realise & will rush to cram all their dumb marketing nonsense into the first 5 seconds, so you have to hear it before you hit skip!

      But the really sad aspect is that despite all the advances in online media & all of the data gathering, the best they can come up with is to do exactly what makes commercial television unwatchable ie lame untargeted ads that are skipped 100% of the time.
      Vimeo understand & get it – people will pay to not have ads! I sure will

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