The White Rabbit

Great campaign for the SyFy “Alice” miniseries

Quoting from the description at vimeo:

“Awesome project we worked on with our new friends at Fallon.com

This is footage from our two part campaign.

There was the mobile unit….Fun part about this aspect was we had the rabbit doing different things set up on triggers. This way the projectionist could not only aim the projector out the side of the moving vehicle, but also, time jumps, starts and stops according to the movement of the van.

Than there were the three different façades in NYC… Fashion Institute of Technology, old Virgin Megastore Union Square, and the Maritime Hotel.

All were mapped and content was animated based on the architecture.

The response was great. I mean, really, how many people take pictures and point and call people about a billboard??”

via Urban Projection