{"id":330,"date":"2008-08-02T09:57:54","date_gmt":"2008-08-01T20:57:54","guid":{"rendered":"http:\/\/substation.co.nz\/blog\/?p=405"},"modified":"2009-03-04T10:22:09","modified_gmt":"2009-03-03T21:22:09","slug":"the-mcgurk-effect","status":"publish","type":"post","link":"https:\/\/www.musicofsound.co.nz\/blog\/the-mcgurk-effect","title":{"rendered":"The McGurk Effect"},"content":{"rendered":"<p>I know, it sounds like it should be related to the <a href=\"https:\/\/en.wikipedia.org\/wiki\/MacGuffin\">MacGuffin,<\/a> but it isnt&#8230; Whether they know the name or not, the <a href=\"https:\/\/en.wikipedia.org\/wiki\/McGurk_effect\">McGurk Effect<\/a> is very well known to most ADR Editors eg when a director wants to change an onscreen line &#038; tries to put different words in the mouth of an actor&#8230; No matter how well performed &#038; edited the new line is, your brain just doesnt accept it as true\/real\/honest, and that is dangerous territory to be in for any film maker as it can abruptly destroy suspension of disbelief, or even worse just slowly undermine it&#8230;. As a very simple example watch this video &#038; take particular note of what the actor is saying:<\/p>\n<p><video>https:\/\/www.youtube.com\/watch?v=eQoYKuNcCpU<\/video><br \/>\n<a href=\"https:\/\/www.youtube.com\/watch?v=eQoYKuNcCpU\">direct youtube link<\/a> for iphone\/ipod touch<\/p>\n<p>Ok now play the clip again, but shut your eyes &#038; listen with your ears only&#8230; See?<\/p>\n<p>The McGurk Effect also explains why I would much rather read subtitles on a film than have it dubbed into english &#8211; no matter how good the sync is!<\/p>\n<p>Thanks to Carl for the <a href=\"https:\/\/www.sciam.com\/podcast\/episode.cfm?id=DDD9F1C2-9CDB-8C68-07EEC88298E0F5CE&#038;sc=rss\">link!<br \/>\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I know, it sounds like it should be related to the MacGuffin, but it isnt&#8230; Whether they know the name or not, the McGurk Effect is very well known to most ADR Editors eg when a director wants to change&hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":4,"footnotes":""},"categories":[11],"tags":[24,63],"class_list":["post-330","post","type-post","status-publish","format-standard","hentry","category-sound-design","tag-dialogue","tag-perception"],"_links":{"self":[{"href":"https:\/\/www.musicofsound.co.nz\/blog\/wp-json\/wp\/v2\/posts\/330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.musicofsound.co.nz\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.musicofsound.co.nz\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.musicofsound.co.nz\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.musicofsound.co.nz\/blog\/wp-json\/wp\/v2\/comments?post=330"}],"version-history":[{"count":1,"href":"https:\/\/www.musicofsound.co.nz\/blog\/wp-json\/wp\/v2\/posts\/330\/revisions"}],"predecessor-version":[{"id":832,"href":"https:\/\/www.musicofsound.co.nz\/blog\/wp-json\/wp\/v2\/posts\/330\/revisions\/832"}],"wp:attachment":[{"href":"https:\/\/www.musicofsound.co.nz\/blog\/wp-json\/wp\/v2\/media?parent=330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.musicofsound.co.nz\/blog\/wp-json\/wp\/v2\/categories?post=330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.musicofsound.co.nz\/blog\/wp-json\/wp\/v2\/tags?post=330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}